It's true, strategy is everything! Ideas need to be hashed out, broken down, rearranged, thrown away (only to start over) and driven by results, period. They also need to be tangible and be an effective tool that you can look at and it resonate.
Ideas aren't magic and they typically don't happen that way. And, falling in love with your first idea could be a recipe for disaster. However, truly great ideas are derived from hard work, strategic planning and creative processes that begin to merge into a form of art that speaks
to a particular idea or result-driven rationale. That rationale is always established up front
with strategy sessions, brainstorming, collaboration and a thoroughly executed creative brief.
So, let's sit down and talk about your goals, toss around some initial ideas and get the ball rolling on something that'll inspire you and your audience.
And in case you haven't picked up on it yet, we absolutely live for this stage!
Success starts here...